1
A brand quality as “Queso Castellano” provides confidence to the consumer as it ensures that the product has a certification and fulfills a constant high level of quality regarding the “Queso Castellano” brand.
2
This differentiation in terms of quality adds value to the product so, the consumers which knows exactly what they are buying, are ready to pay more for it, protecting the producer against other similar products of lower characteristics.
3
This advantage will be reinforced in the short term as we are in the final stage for obtaining the PGI for the “Queso Castellano” brand, which will reinforce the position of the brand at national level and, especially, out of Spain.